Visitor’s Guide Advertising Opportunity

Greetings from the Western Nevada County Chambers of Commerce!!

The Nevada City, Grass Valley/Nevada County, Penn Valley, Rough & Ready and South County Chambers of Commerce have once again contracted with The Union Newspaper in producing the Official Visitor’s Guide for Western Nevada County.

The Chambers are the 1st point of contact for requests for tourist, business information, relocation, real estate, wedding, lodging, restaurants and much more! The Visitor’s Guide is mailed and handed out for all of these requests. It makes a wonderful marketing tool with the great advantage of giving visitors the opportunity to examine all of the material contained in it before they arrive in town.

Advertising in the Visitor’s Guide gives you a real edge to people planning on coming to our area as free Visitor’s Guide requests are made available on our web sites.

We are asking everyone to support this combined effort that covers all of Western Nevada County. The Union’s advertising representatives will be contacting you with information regarding circulation and advertising and we hope you will consider participating.

Please take advantage of this fabulous opportunity – we are looking forward to a prosperous tourist season and this is a great outreach from all of us in Western Nevada County.

The 4th of July: To Have or Have Not

The 4th of July: To Have or Have Not
By David Painter

Every year on the 4th of July, our community gathers to celebrate our nation’s founding. Many of the organizations that add to the quality of life in our foothill communities parade down Broad Street in Nevada City or Mill Street in Grass Valley, two of the finest “main streets” you’ll find anywhere. Our citizens and their visitors stand on the sidewalks, waving flags, and cheering as their family, friends, acquaintances, and total strangers march in that great American institution, the 4th of July parade.

The parade is only the beginning of the celebrations held throughout the day and into the night. While many people may gather for backyard or lakeside picnics and barbeques, many more head for what is, arguably, one of the most beautiful fair grounds in the nation. Here our 4th of July party continues with food and entertainment until it culminates in those explosions of light and color that has come to symbolize our country’s birthday: spectacular fireworks.

After the night sky grows dark again and the final explosion echoes through the tall pines, the celebration ends, and the participants make their way home through the warm summer evening. The 4th of July has come and gone, and it’s been another great party.

Yes, it’s been a great party, but here’s the deal with great parties: someone has to pay for them. And great parties, especially if thousands of people are invited, don’t come cheap. This year’s celebration will cost beyond $60,000. Fireworks alone cost $540 a minute. Then, there is the fairgrounds’ rental fee, approximately $6,000 a day. That’s a sizeable number; one that will undoubtedly increase as the Fairgrounds management struggles with state budget cuts. Add in the cost of hiring sheriffs, and security patrols, paying for state fire marshal, insurance and trash removal, and you’re talking serious money.

Currently, the Grass Valley/Nevada County and Nevada City Chambers of Commerce, and the Grass Valley Downtown Association sponsor the 4th of July celebrations. There are some businesses and individuals who are generous donors, but we need more financial assistance in order to maintain low-cost gate fees at the Fairgrounds. This is a party that everybody should be allowed to attend. Unfortunately, the Chambers and the GVDA can ill afford to lose money on this very important and special event, especially with their own budgets being cut.

We have an amazing community. Many people want to live here, but few are lucky enough to do so. The 4th of July celebration is just one of the many events the Chambers and GVDA sponsor that make this place special. However, the current economy threatens the very existence of the July 4th festivities. If you want to maintain the July 4th parade and Fairgrounds celebration, there are several ways to help. The Chambers and GVDA offer many different levels of sponsorship for this popular and traditional event. If you would like to be an individual or a business sponsor, please contact the Chambers or Downtown Association at the numbers listed below. We need your help to keep the party going.

Grass Valley/Nevada County Chamber 273-4667
Nevada City Chamber 265-2692
Grass Valley Downtown Association 273-8315

David Painter is co-owner of SPD Markets, on the Board of Directors of the Nevada City Chamber of Commerce and a great community partner to many local organizations.

We are also accepting Donations for the 4th of July community celebration.  No donation is too small – please contact the N.C. Chamber of Commerce – 265-2692.

Jeff Ackerman Named Grand Marshal of Parade

Jeff Ackerman, Grand Marshal, 2011 Nevada City Mardi Gras

Jeff Ackerman, Grand Marshal, 2011 Nevada City Mardi Gras

Local newspaper editor and publisher Jeff Ackerman has been named grand marshal of the 2011 Nevada City Mardi Gras Parade.

Ackerman, longtime publisher of The Union, will appear and be honored in the annual Mardi Gras Parade, which rolls down Broad Street beginning at 2 p.m. on Sunday, March 6.

“The Union does a lot for our community and has done a tremendous job in helping us promote our event,” said Larry Birdsong, chairman of the Nevada City Chamber of Commerce Mardi Gras Committee. “We’re proud to have Jeff be part of our parade.”

Ackerman’s career with The Union has come full circle. He served as a reporter with the paper in the 1980s and went on to earn several promotions with parent company Swift Newspapers, Inc. before being named to The Union’s top management position and returning to Grass Valley in 2002.

“Mardi Gras is always a fun event and I’m looking forward to having a great time,” said Ackerman. “I’m honored to be the grand marshal.”

Carl "Big Daddy" Spotts and his wife, Jackie, Duke and Duchess, 2011 Nevada City Mardi Gras

Carl "Big Daddy" Spotts and his wife, Jackie, Duke and Duchess, 2011 Nevada City Mardi Gras

Also being honored at this year’s celebration are 2011 Mardi Gras King and Queen Tim and Nancy Brown, who are longtime volunteer organizers and coordinators of the Mardi Gras Parade. “They’ve been at it for several years and they’re very enthusiastic,” said Birdsong.

Duke and Duchess of the 2011 Mardi Gras celebration are Carl “Big Daddy” Spotts and his wife, Jackie, who each year recruit large numbers of their fellow members of the Boozefighters Motorcycle Club, Chapter 6 of Grass Valley, to prepare for and clean up after the Saturday night Masquerade Ball and Sunday parade.

Download the parade entry forms (entries are now open).  For other information on Nevada City’s Mar. 5-6 Mardi Gras Celebration contact the Nevada City Chamber of Commerce at (530) 265-2692.

Fourth of July Celebration 2018


A colorful parade in historic downtown Nevada City and the Sierra foothills’ largest aerial fireworks display top the 2018 Fourth of July celebration in Nevada County.

The parade will be Wednesday, July 4th at 11am which will include approx. 75 entries. The festive parade makes its way down Broad Street in downtown Nevada City.  Parade-goers are advised to bring lawn chairs and arrive early to find a good vantage point.

The Nevada County Concert Band performs a curbside pre-parade concert an hour prior to the parade, and continues to provide intermittent music throughout the parade.

Following the parade is a traditional family celebration under the pines at the Nevada County Fairgrounds in Grass Valley. Live music and entertainment, craft fair, bounce houses, face painters , balloons, food and refreshments are offered. The fireworks spectacular blasts off at 9:30 p.m.

Fairgrounds gates open at 3 p.m. and entertainment begins at 4 p.m.  2017 Admission rates $10 in advance, $20 at the gate.

Discounted tickets available:

Grass Valley Chamber of Commerce, 128 E. Main St. Grass Valley (530) 273-4667 & Nevada City Chamber of Commerce, 132 Main St. Nevada City (530) 265-2692

No alcohol, glass, pets, barbecues or personal fireworks may be brought onto the fairgrounds.

Nevada City and Grass Valley are located at the 2,500-foot elevation, off state routes 49 and 20, a one-hour drive northeast of Sacramento. From the capital city (60 miles), take eastbound Interstate 80 to Auburn and Highway 49 north. From Marysville (35 miles) and the north valley, take eastbound Highway 20. From Reno (80 miles), take westbound I-80 and westbound Highway 20.

The Nevada County Fourth of July celebration is co-sponsored by the Greater Grass Valley and Nevada City Chambers of Commerce and the Grass Valley Downtown Association.

For information, call GV Chamber (530) 273-4667, (800) 655-4667 or NC Chamber (530) 265-2692, (800) 655-6569.

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