This holiday season shop local and support local merchants and artisans. For the last 10 years, Small Business Saturday has been held the Saturday following Thanksgiving. This holiday shopping tradition helps to bring communities together in support of their favorite small businesses.
Grass Valley and Nevada City’s friendly and welcoming merchants offer a vibrant and unforgettable shopping experience. Discover clever, unique, and sometimes one-of-a-kind products. Find arts and craftwork by some of the Sierra foothills’ leading artists.
All within easy walking distance, explore downtown shops for clothing, handmade local jewelry, home and garden products, housewares, furniture, antiques, eco-luxury and sustainable goods, food and wine and other gift items.
Nevada City’s noted bookstores, along with those in nearby Grass Valley, have earned the town a rare “Booktown USA” designation. Book collectors and aficionados are often seen on the streets of Nevada City.
New this year, everyone who purchases something from our downtown merchants will receive a “Shop Local: Put Your $ Where Your Heart Is” sticker to proudly display their support of our local small businesses who make our community a destination for visitors and locals alike.