Nevada City Bicycle Classic
June 23rd & 24th 2018
The Nevada City Classic is the 2nd oldest continuous Pro/Am cycling race in the U.S. We are moving forward with the event but still need help with sponsorship monies. This event pulls athletes from around the world to participate for the prestige of making the podium, if not simply finishing what most consider the toughest and most technically challenging Criterium in North America. Historically, and as recently as 2009, the race has pulled in as many as 20,000 spectators, and many cycling fans remember it from their childhood as far back as it’s inception in 1961. This race isn’t just a sporting event, it’s a part of America’s cycling culture that brings the community together with pride and purpose.
Due to unforeseen challenges, a large portion of sponsorship funding has fallen through this year at the last second! We are reaching out to cyclists and non-cyclists alike who appreciate historic events and tradition, to save this event before it’s too late!
How You Can Help!
First and foremost, spread the word! We need help alerting everyone who cares, along with bringing those not familiar with Nevada City on board for support. Every Facebook post, every Tweet, and every Social Media outlet message counts.
Second, you can donate! Our goal to reach the break-even budget amount to operate the Nevada City Classic is $10,000. We feel this is a realistically attainable amount. The operational budget has been streamlined this year to make this more achievable and give the volunteer staff a full year to find a replacement sponsor for 2019 to make up this year’s funding deficit. This event is run by Volunteers (cyclists and non-cyclists alike) from around Northern California. Nobody receives a salary for their year-round efforts, every penny raised goes towards the raw logistical costs of running the event.
Third, attend and support the event in person! It’s people like you and your family members that have made The Nevada City Classic a cultural, and memorable event for the past 57 years. Ever-growing event competition has whittled away at crowd attendance, which makes it harder each year to attract sponsors who count on large crowd volume to justify their investment to market their products and services, like any advertising campaign.