Grass Valley-Nevada City Cultural District Art in Storefronts 2020

Grass Valley-Nevada City Cultural District Art in Storefronts 2020

Grass Valley, CA, July 22, 2020: Announced this week is a new project of the Grass Valley-Nevada City Cultural District led by Nevada County Arts Council and its partners, the Cities of Nevada City and Grass Valley, Nevada City and the Greater Grass Valley Chambers of Commerce, and Grass Valley Downtown Association. It is supported by a grant from Nevada County Economic Resource Council.

Nevada County Arts Council seeks proposals from artists and artist teams to develop site-responsive, temporary art installations that stir the imagination. Rather than simple window decoration, the Council is encouraging submissions of innovative ideas to engage the viewer.

Installations will be shown in storefront windows that are vacant as a result of the COVID-19 public health crisis. Depending upon the property, they will be on display for varying lengths of time in downtown Grass Valley and Nevada City, from late August – December 2020.

Eliza Tudor, Executive Director of Nevada County Arts Council says: “Our Art in Storefronts initiative follows a hybrid model of revitalization known globally as the ‘slack space movement’ in which – during recessions and depressions – the creative community forms partnerships with property owners to transform their storefronts, stimulating the imagination of those passing by, creating a sense of local industry, and maintaining the image of the property in its commercial setting.”

“We are incredibly grateful to the ERC for its support of our pilot project and welcome other contributions in the hope of expanding our project partnership over time.”

Longstanding Artist in Residence at Nevada County Arts Council, Ruth Chase, has been appointed project coordinator for Art in Storefronts and is the contact for submissions. Chase says, “Project goals are threefold – we want to highlight innovation and the intersection of business and art within the Grass Valley-Nevada City Cultural District; provide visibility and a unique exhibition opportunity for artists; and provide visibility for our hard-hit downtown spaces and property owners.”

“The application process is simple, but the timeframe for applying is short. We are aiming for installations by artists to be in place by the end of August, and from there to really promote the artist or artist team, and the property itself.”

KNOW & GO:

What: Call to Artists!
Eligibility: Western Nevada County creatives
Deadline to submit proposals: Sunday, August 9, 2020
Notification: Tuesday, August 11, 2020
Completed installations in place and media event: Friday, August 28, 2020 for a minimum of two months. (Future installations may be planned for the coming months, and proposals not selected for this installation will be kept on file for future consideration.)
Contact information: Check nevadacountyarts.org/call-to-artists for updates or send questions to: ruth@nevadacountyarts.org or director@nevadacountyarts.org.
To apply, click here: https://docs.google.com/forms/d/e/1FAIpQLSeZD5E2FS2WqdFe70wVcfcwm-C7-u1mvkfC9JZnHpPKAswLhA/viewform)