Excited About California WorldFest Yet?

Don’t forget that Nevada County residents get 2-for-1 festival passes on Thursday of the Festival!

Mariachi Herencia de Mexico, the renowned ensemble of student musicians from Chicago’s Mexican-American barrios, will perform at WorldFest on Thursday and Friday nights, July 11 and 12. Their Friday night performance will include a special mariachi workshop.

There is no doubt that this young mariachi group, ages 12 to 18, has talent to spare. The group surprised everyone by scoring a Latin Grammy nomination in 2017 for their first album Nuestra Herencia (Our Heritage). The success of the album and resulting media attention gave these young musicians opportunities to perform all over the United States, Mexico, and Canada.

Cesar Maldonado runs Mariachi Heritage Foundation, the nonprofit that developed the mariachi music education program that instructed and nurtured the young musicians. “Our philosophy is that first, you have to love and respect the music because there’s hundreds of years of culture with this music,” said Maldonado. “We’re making the music relevant to a new generation but also respecting it for people that have worked so hard on it.”

In 2018, Mariachi Herencia de México released their second album Herencia De La Tierra Mía (The Heritage Of My Land), produced by multi-Grammy-award winner and world music figure Javier Limón. The album features guest vocals by two superstars of traditional Mexican music, Lila Downs and Aída Cuevas. The CD debuted at #2 on the Billboard charts and at #1 on the iTunes charts.

As to the quality of their performance, producer Limón says, “I’m telling you that these kids are on the same level as any professional musician. But they also have something else. They have a purity, a transparency, an innocence, which sometimes gets contaminated with professionalism.”

The band takes playing the music of their heritage very seriously. They perform mariachi with great pride, joy, and skill—and they wear the traje de charro (traditional mariachi suit), which adds authenticity and glamor to the performance. “Mariachi is my life,” says band member Daniel Bautista, who plays vihuela. “It’s an honor to play this beautiful music.”

Tickets are on sale now for the four-day festival happening July 11th to the 14th at the Nevada County Fairgrounds in Grass Valley, California. The family-friendly festival includes music on seven stages and is filled with activities for kids and adults, workshops and artistic opportunities. There are a limited number of discounted tickets specifically for students to attend the Friday morning performance and mariachi workshop. The discounted student tickets are compliments of EventHelper.com. For the current list of artists, details about camping and workshops and ticket information can be found online at www.worldfest.net.

Since 2000, The Center for the Arts, a 501(c)(3) non-profit arts organization, has grown into a leading presenter of music, dance, theater, comedy, literary, visual art and family programming. Typically, the Center presents more than 150 events per year from its location in downtown Grass Valley. The Center is currently underway in a major renovation of its multi-use 21,000 square foot facility in downtown Grass Valley. After the renovation, the Center will have a 490 seat main theater, a large visual art gallery, classroom space, and a 90-seat black box theater. For more information about the renovation, please reach out to The Center’s Executive Director, Amber Jo Manuel.

For more information please contact:
Amber Jo Manuel, Executive Director, 530-274-8384 ext. 206