Nevada County Arts Council Launches Artists in Storefronts
In response to the economic downtown resulting from the COVID-19 public health crisis, Grass Valley-Nevada City Cultural District, led by Nevada County Arts Council and its partners, is once again stepping up, showing our community how vital and exciting the role of artists are when working in partnership with businesses.
WHAT IS ART IN STOREFRONTS
Our new pilot project is called Art in Storefronts. Our partners include the Cities of Nevada City and Grass Valley, Nevada City Chamber of Commerce and the Greater Grass Valley Chamber of Commerce, and Grass Valley Downtown Association and our project is supported by a grant from Nevada County Economic Resource Council.
From September 2020 onwards, artists and artist teams are partnering with local property and business owners to place site-responsive, temporary, art installations that stir the imagination and remind us what great downtown areas we have.
Installations will be shown in storefront windows that are vacant and, depending upon the property, they will be on display for varying lengths of time in downtown Grass Valley and Nevada City, from September – December 2020.
Our Art in Storefronts initiative follows a hybrid model of revitalization known globally as the ‘slack space movement’ in which – during recessions and depressions – the creative community forms partnerships with property owners to transform their storefronts, stimulating the imagination of those passing by, creating a sense of local industry, and maintaining the image of the property in its commercial setting.
The Grass Valley-Nevada City Cultural District, Nevada County Arts Council and its partners are incredibly grateful to the Nevada County Economic Resource Council for its support of our pilot project as our founding sponsor. We also thank The County of Nevada for its generous contribution.