Grass Valley-Nevada City Cultural District Partners:
─ Nevada County Arts Council
─ City of Grass Valley
─ Greater Grass Valley Chamber of Commerce
─ City of Nevada City
─ Nevada City Chamber of Commerce
Business Outreach 2018
Dear Business Owner,
You may have heard that Nevada County is now home to two state designated districts – Truckee and Grass Valley-Nevada City Cultural Districts. We now have a unique opportunity to market and support our cultural districts in creative ways that create real return on investment for you.
In the original state application, we defined what culture means for us. As well as the arts we referenced the downtown shopping experience that our cultural districts offer. We referenced our tasting rooms and vineyards, our walking trails, our historical landmarks and sacred spaces, our indigenous peoples, our rivers and lakes, our outdoor lifestyle. All these appealing features make Nevada County not only a destination for tourists but a fabulous place for regional conventions, conferences, fairs and festivals.
How Grass Valley-Nevada City Cultural District will help your business:
Cultural travelers spend more and stay longer than other types of US travelers
Cultural tourists are predominately affluent and well-educated Baby Boomers. With more than half preferring leisure travel that is educational, Baby Boomer cultural travelers want to engage with locals through “immersive experiences.” 4 in 10 will pay more for distinctive lodging (boutiquehotels, bed and breakfasts, etc.) reflecting a destination’s culture
In a psychographic comparison of the generations, 73% of Millennials “want to engage a destination’s arts and cultural assets” – the highest rated activity of importance
More than two thirds of all Millennials rated “authenticity” and diversity in experiences as
How you can participate? We have two avenues for our stakeholders:
1. Invest in Grass Valley-Nevada City Cultural District
2. Put Social Media to work for all of us!
Nevada County Arts Council Business Members will be listed via a live link and logo on a special members page for Grass Valley-Nevada City Cultural District at https://www.nevadacountyarts.org/gv-nc-district/
Your business will be referenced through our social media campaigns to drive Cultural District visitors to you as a supporting business
We will always start with our supporter businesses as the go-to for photo shoots, treasure hunts, pop ups, and scheduled spontaneity
To join us, visit Nevada County Arts Council at https://www.nevadacountyarts.org/become-a-member/ and join us. Business membership will automatically enroll you as a Cultural District supporter – and revenue from Nevada County Arts Council’s Business membership category will be directly linked to Grass Valley-Nevada City Cultural District.
We know that Social Media isn’t always easy. To help, we have the following suggestions as well as a free workshop on how to promote your business through the #GVNCCulturalDistrict lens.
– We recommend posting or encouraging posts to your Yelp review site
– In addition, post to your Facebook page and Instagram
– Post at least a couple times a week
– Encourage your followers to share your posts
– Share business and event links to your followers
– Mention other businesses as well as artists and events in your posts
– Increase engagement on FB by creating sharable posts
– Boost your post on FB and Instagram
– Hashtags to use:
There is compelling evidence that a focus on cultural tourism in Nevada County will reap greater economic return on investment for us all. Join us in telling our story and benefiting from being part of the Grass Valley-Nevada City Designated Cultural District.
Catharine Bramkamp Jesse Locks
Nevada County Arts Council Board Member Nevada County Arts Council Board Member
Email – firstname.lastname@example.org Email – email@example.com